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The first POD is a story. Yes, a story that is purely entertainment. If you would like to get into the Marketing Cycle right away, go directly to the next POD; and if you end up being curious about Jack's story and how everything started, you can always come back and enjoy the story at your leisure.

In this POD, you will have the opportunity to meet Jack Goodlife, learn about his business, and be introduced to the other colorful characters that you will be following through the course of your own adventure! Jack is a business owner much like you. His business may be different, but the reality is the same. What can he do to make his business grow? What has been going wrong? Fasten your seatbelt and get ready to enjoy yourself!

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Before you land, you will circle the planet and enjoy the view. Before you get into specifics, it is important to clearly understand the big picture. The Marketing Cycle provides the foundation and system for everything you will learn from here on in.

This POD breaks down the Marketing Cycle, a 7-Step Process which you can implement into your business strategy to focus and direct your ideas, finances, and efforts for the long term success of your company.

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What good is marketing if you aren't directly marketing to the people you need to reach? Do you even know who makes up your ideal target market? Is this the most lucrative revenue stream?

Without identifying this key aspect of your business, you will be drowning in the waste of hit-and-miss tactics. This POD will give you the tools to help you discover who your audience is, and speak to them.